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| Actress Jhanvi Kapoor is the brand ambassador of Naika, a company that manufactures beauty products. |
India's skin care market (the skin care and improvement products industry) is one of the five largest skin care markets in the world and the industry has grown exponentially in recent years.
The reason for the expansion of the skin care industry is that young people want to spend money to look better and more attractive, and in view of this trend, many make-up startups have entered the industry in recent years.
A user named 'Indian Skin Care Addicts' wrote on Reddit Group:' I have used all kinds of sunscreen creams on my oily and sensitive skin, so you can ask me anything about it. ۔ '
The Reddit Group was formed in 2018 and has 45,000 members. The photo shared with this post shows 18 different sunscreen products from Indian, Western and Korean brands.
This post discusses the effects of products, including texture, sweat and water retention. Until ten years ago, consumers in India did not even think of sunscreen cream, although the reality of India is that it is always in the news because of its heat.
For decades, the Indian market has been dominated by major domestic brands such as India Unilever, Himalayan Valence, Emami and Scandinavia.
Foreign brands like L'Oreal entered India in the 1990s. It was a time when India was liberating its economy and promoting foreign investment.
But apart from price, packaging and herbal remedies, the companies that make these products had no choice but to differentiate themselves.
Indian Skin Care (Skin Care) Market
But now the emergence of nationwide emerging skin care brands has taken this market to new heights.
According to market research firm Statista, the Indian skin care market has grown from US 5. 5.8 billion in 2013 to US 7. 7.65 billion and is expected to grow by another ارب 2 billion by 2026.
"The first reason for this sudden increase is the direct delivery to consumers through means such as e-commerce, which makes it easier to reach consumers," says Varun Algha, co-founder and CEO of skin care brand Honasa. And the effect is clear.
Bollywood actress Alia Bhatt made a video on her skin care routine in 2021, in which she mentioned products like niacinmide serum, watermelon based moisturizer, caffeine skin drops.
Five years ago, such products were not available in India at low prices. Now you can buy these products with just one click.
A new revolution in the world of skin care
E-commerce platform Nike launched this transformation in 2012 with a significant number of beauty and skin care products on its website.
A spokesperson for Nike said, "Skin care and personal care was a thriving sector in India at that time but demand and procurement were very low compared to other countries."
Nike has rapidly expanded its company in the country and today it has access to about 95% of the area. After this company in the year 2016 Hanusa company launched Mamaarth brand.
Globally, the industry has also changed and people are starting to take more care of their skin at an early age than ever before.
Skin care, once limited to cleansing, toning and moisturizing in the West, was completely changed in 2016 thanks to the multi-step Korean method.
Korean Beauty Brands
In 2017, Nike reported that Korean brands such as Face Shop and Insfree increased sales of the company's skin care products by 15%. A few months later, other Indian websites, including Beautyburn, Corycart, Lemse, McCran and Shellac, were launched, offering more Korean beauty brands.
You should use water based cleanser or oil based cleanser. You can use guiding toner or use exfoliating toner. Use essence or serum. The Internet is full of such information.
"Today's young people are curious and self-educated," says Algha, CEO of Honasa. There are lots of videos of influencers and dermatologists answering questions about all skin types on the Internet.
Easy to obtain and economical
Dr. Manasi Shrolikar, a dermatologist (dermatologist) in the central Indian state of Madhya Pradesh, says: gives.'
When consumer demand for a new product increases after seeing a product online, many Indian brands enter the market to make it accessible and affordable.
Brands like Minimalist, Dot & Key, Re'Equil and Conscious Chemist sell 'scientifically proven' products for facial piercings, pigmentation and wrinkles.
Other brands, including Nemli Naturals, Earth Rhythm and Juicy Chemistry, have established themselves as organic brands that claim to use natural ingredients.
Dr. Schroelker believes that Indians have a higher risk of developing acne or dark spots on the skin and inflammation.
Startups sought to reach consumers with compounds such as vitamin C and retinol, which are considered effective for pigmentation and anti-aging, respectively.
Mohat Yadav, CEO and co-founder of Skin Care brand Minimalist, said: "Acne, pigmentation and anti-aging are the biggest concerns among Indians.
One of its most popular products is pigmentation and acne face serum. "Beauty requires education," says Nike CEO and founder Phalguni Nair.
And Indian consumers were hungry for it. " Nike has a blog section on skin care on its website and its YouTube channel often offers tutorials on inspiring people.
"Consumers want to know the ingredients, the certification, the testing - everything before they buy a product," he said.
"I have had to educate myself about words like toner, essence, because my patients get entangled with a lot of the information they get online, and all these are the right ways to give them the right information," says Dr. Schroelker.
Have to explain. "During medical training, we focus more on diseases such as psoriasis, vitiligo and their treatment protocols than on our skin care routines."
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| "Women's beauty concerns have been the same for 30 to 40 years. But technology has made consumers more demanding. " |
Scope of improvement
Most of these startups started out as digital businesses. But now Nike is a publicly listed company with 28.6% market share in India's beauty and personal care market.
Similarly, the value of Honsa company has been estimated at ارب 1 billion this year. The success of these startups has led many older brands to follow suit.
Talk about skin
Ponds and L'Oreal have introduced popular products in the West to India. Lakme and Garnier have developed a range of vitamin C products that include a variety of products. Lakme and L'Oreal AI offer skin tips on their websites.
Dermatologists such as Dr. Sherlocker offer advice on WhatsApp and email. Many doctors have even launched their own brands. Like Dr. Seth, Dr. Jumna Pie Skin Lab etc.
"It's easy to see that consumers in big cities are more experienced and knowledgeable, but that doesn't always happen," says Mohd Yadav, CEO and co-founder of Minimalist.
More than 50 percent of our business is based in small towns, including second- and third-tier cities.
"The cost of skin care in the United States is about $65 per person, compared to about $1 in India," says Mohat Yadav.
"The Indian skin care industry is no longer in its infancy and the pace at which it is growing, we will soon be competing with our brands in global markets," says Algha.
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