The chief executive of Targeted Victory, a political consulting firm, has responded to a Washington Post report alleging that Meta (Facebook) hired him to undermine TikTok.
The Washington Post reports that it has seen emails showing that the political consulting firm Target Victory was asked to launch a campaign calling Tik Tok a "threat to American children." Be presented on
Zack Moffat, chief executive of Target Victory, said in a Twitter message that the Washington Post's report misrepresented his company's work and that the main point of the report was completely wrong.
Meta (Facebook) for comment on the Washington Post news. A spokesman for Meta (Facebook) said: "We believe that all platforms, including Tik Tok, should be scrutinized for its success."
Paper push
The Washington Post reported that the 'Beer Nickel' campaign allegedly targeted Victory by providing such material to news organizations and regional publishers and writing letters to editors to encourage such tik-tok trends. Was the first to actually start on Facebook.
According to the Washington Post, the editorials and letters addressed to the editors did not indicate that the Target Victory campaign was being funded by Meta (Facebook).
Reacting to the Washington Post report, Mr Zack Moffat tweeted: "The newspaper's report gives the impression that the letters addressed to the editors were fictitious and that the editors were not aware of Meta's involvement. it's wrong. They will confirm it.
The Washington Post reports that the leaked emails show that Target Victory urged its partners to publish stories in the local media that link tik-tok to dangerous trends.
The Washington Post has seen an email in which Target Victory tells its partners that if the news is published with headlines such as 'Dance to Dangerous' and 'Tik Tok has become a dangerous platform for children', it would be great. Will be.
Challenges
The Washington Post alleges that Target Victory asked its partners to publish a report linking Tik Tok to dangerous trends.
One of Davis Lux's challenges is to exaggerate the challenges of damaging school property and slapping a teacher. The teacher has never been challenged to slap.
The Washington Post's investigation revealed that news about the school's property damage and the challenge of slapping the teacher first began to spread on Facebook.
Following the news, the American Federation of Teachers, the largest union of American teachers, accused Facebook of intimidating teachers, students and parents across the United States.
"We are deeply concerned about the local media's attempts to promote alleged trends that have never been seen on our platform," TikTok said in response to the Washington Post. It can be very damaging. "
The chief executive of Targeted Victory said in a Twitter message that the Washington Post's own reports have written about the challenges of tackling.
Media Strategies
In 2016, Moffat met with Mark Zuckerberg, chief executive of Meta, along with a Conservative group, following reports that Facebook was tampering with Facebook's trending topics to promote "progressive" ideas. ۔ Mark Zuckerberg has denied the allegations. However, this is not the first time that Meta (Facebook) has faced such allegations.
In 2018, the New York Times exposed the tactics of a public relations company, Definers, whose services were acquired by Facebook.
The New York Times reported that Facebook had leaked a fake document alleging that investor George Source was backing the anti-Facebook group Freedom from Facebook.
Mark Zuckerberg had said that he was not aware of Definers' actions and that his company would no longer work with the firm.
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