Facebook started monetization in Pakistan, who is eligible for it?

The good news for Facebook users in Pakistan is that the world's largest social networking site has also started monetizing videos for Pakistani users and giving them the option to register their bank accounts. 



Talking to News channel, a spokesperson of the company that owns Facebook, Meta, has confirmed that they have discussed with the Pakistani government regarding the steps to generate revenue from Facebook

In addition to the book, YouTube and Google provide Money to content creators under a scheme to make money through advertising and monetization, from which tens of thousands of Pakistanis are already making significant money.

Several admins who run their Facebook page in Pakistan and share other content including Videos on it said that Facebook has facilitated in-stream advertisements for their pages.

They confirmed that Urdu is included in these languages. Facebook has also started acknowledging the details of Pakistani bank accounts. 

In this regard, when Urdu News asked the spokesperson of Facebook in an email interview that If Facebook has started monetization in Pakistan, he gave a detailed answer instead of a direct one, confirming that Facebook agreed with the government of Pakistan on issues regarding the source of sustainable income for video creators. Has gone

According to a Facebook spokesperson, “Our meeting with the National Social Media Coordination Working Group, which took place on February 15, discussed a few key issues related to digital literacy, inclusion, and eligibility. These included connectivity, regulation, business, and sustainable income generation for creators.

Hundreds of thousands of Pakistanis are making huge money through social media.

According to a Meta spokesperson, the Facebook administration agrees with the Government of Pakistan's vision to build a sustainable digital economy.

'Platforms We share the Government of Pakistan's vision to build a sustainable digital economy in Pakistan through well-thought-out investments in connectivity infrastructure and digital up-scaling programs, and to help accelerate the digital ecosystem in Pakistan.

When contacted, a spokesman for Pakistan's Ministry of IT said he could not comment at this time However, Imran Ghazali, head of the government's digital media wing, told Urdu News that according to his report, Facebook has not yet made any announcement regarding monetization, but Facebook has launched a pilot project in Pakistan.

On the other hand, Affan Shams, a page admin who uses Facebook's other facilities for instant articles or monetization in Pakistan, while talking to Urdu News, said that one of his page has provided in-stream aids facility.

He said that in the past Urdu video and Pakistani bank account holders did not have this facility but now Facebook has also provided monetization facility for Pakistanis. 

Talking to Urdu News, Sana Sheikh, who is affiliated with an organization that runs several pages on Facebook, confirmed the availability of monetization facility and said that the pages provided by her on social platforms meet the criteria.

Monetization facility is now being used on them. Local media quoted sources a few days ago as saying that Facebook will launch a pilot project for monetization of the first videos in Pakistan. 

The policy will be announced.Citing the Ministry of IT, local media reported that there could be immediate video monetization risk as users are less likely to upload videos on Facebook and Facebook management has reservations about the regulatory framework in Pakistan. 

Last year, Ziaullah Bangash, a science and technology adviser to Khyber Pakhtunkhwa Chief Minister Mahmood Khan, claimed that Facebook would soon start paying for videos in Pakistan.

Admins in Pakistan say that Facebook has facilitated in-stream advertisements for their pages.

How does Facebook monetize video content?

According to the social platform Facebook, in-stream ads run video ads and image-based ads at the beginning and middle of videos. 

Book allows users to indicate when they upload a video whether they want to run ads in their content or not. After selecting the positive option, Facebook shows ads to users based on their interests.


What is Facebook monetization for?

According to Facebook, monetization is for videos and content that can be advertised. In order to monetize videos, you need to have 10,000 followers on your page and the last sixty. 

Up to 600,000 views of your videos per day. 

You also need to have five active videos on your patch.


How much money is spent on advertisements in Pakistan?

In a report on annual expenditure on advertisements, Dawn Group-affiliated magazine Aurora reported that during the last financial year, Rs 34 billion was spent on television and Rs 16.8 billion.

Rupees were spent on digital media. In the financial year 2019/20, the amount spent on digital media in Pakistan was Rs 13.65 billion. 

According to Aurora's report, most of the money spent on digital media in Pakistan is spent on Facebook. Google and Youtube rank second and third in Pakistan in terms of digital advertising spending. 

There are more than 43.5 million active Facebook users in Pakistan, according to Statista, an organization that reports statistics on Internet platforms..


Opportunity for Pakistani users to earn money from YouTube

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